Sustainable development
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Environmental sustainability

The goal of environmental sustainability is to conserve natural resources and to develop alternate sources of power while reducing pollution and harm to the environment. For environmental sustainability, the state of the future – as measured in 50, 100 and 1,000 years is the guiding principle. The biggest criticism of environmental sustainability initiatives is that their priorities can be at odds with the needs of a growing industrialized society.

However, we always believe that there’s no conflict between economic prosperity and environmental stewardship. In fact, the two are actually mutually dependent upon each other. Like many other companies, we embrace sustainability as a key to our economic future, and consider the environment one of our key stakeholders.

We’ve always known there was a better in-the-box packaging option. But for a long time, there weren’t any ecologically sound alternatives that could do an effective job of protecting products. So we have been committed to the development and production of paper packaging or biodegradable material products , which can replace plastic products.

The plastic crisis is more urgent than you think

The world produces more than 400 million tons of plastics every year, and only 9% is recycled. People are demanding change, and companies are taking notice.

  • 66% of global consumers say they’re willing to pay more for sustainable goods.
  • 84% of consumers seek out responsible products wherever possible.
  • 81% of consumers believe it’s very important that companies implement programs to improve the environment.
  • 127 out of 192 countries have legislated to regulate the manufacture, sale, use and disposal of single-use plastic.
  • 60+ Countries have introduced bans and levies to curb single-use plastic waste.


A new EU-wide strategy on plastics is aiming to achieve a more circular economy. It seeks to address plastic pollution, and to demonstrate the business case for change. The top-level features are as following.

  • A ban on selected single-use plastic products where there are alternatives.
  • Ambitious recycling targets for all packaging materials. New plastic products must contain at least 50% recycled materials by 2025 and 75% by 2035.
  • Extended manufacturer responsibility: producers of relevant products must share the costs of clean-up, waste management, and awareness campaigns

Why paper-based protective packaging is more sustainable

  • Renewable: Paper is one of the most sustainable products, made from renewable resources. It is biodegradable, and trees absorb CO2 from the atmosphere as they grow. Paper also continues to store carbon throughout its lifetime.
  • Biodegradable: Biological organisms can break down natural products into basic compounds such as CO2, water, and biomass. For paper, this can take as little as a week to a few months. Other man-made products, as plastics, can take so long to degrade that for all practical purposes they are considered non-biodegradable.
  • Curbside recyclable: Recycling paper conserves natural resources, saves energy, reduces greenhouse gas emissions, and keeps landfill space available. It also reduces our dependence on oil-based plastics. Paper is the most recycled product in Europe (above 72%)


As part of our vision for a more sustainable company and future, we strive to integrate sustainability into our core business activities with the aim of maximising the positive value created by our business for our customers.


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