As an important publicity channel for product brands, shopping bags in clothing stores are still valued by offline merchants. Although we have to admit that various online recommendation shopping, search shopping, and content shopping have their unique advantages, in traditional offline publicity, event promotion leaflets and brand placement of clothing store shopping bags are still the two inseparable trump cards of marketing. So do you know how to penetrate into the minds of consumers through the detailed design of shopping bags in clothing stores, and then promote consumers' consumption?
1. Good use of illustrations can add highlights to clothing shopping bags.
I think many people should be familiar with Hayao Miyazaki's name. Totoro, Princess Mononoke, and Chihiro, each of these anime characters impressed us deeply. The reason why they impressed us is that in addition to the different interpretations of reality behind the animation, it also benefits from Hayao Miyazaki's insistence on hand-painting, using the most primitive methods to create the most profoundly reflective social phenomenon. The same goes for shopping bags in clothing stores. If we can use some in-depth illustrations as our main design drawings, matching the style of our shop, we will definitely be able to attract consumers with the same hobbies.
2. Use photos to create unique image characteristics for shopping bags in clothing stores.
According to a survey, when shopping online, the proportion of people's shopping caused by pictures is increasing, while the proportion of traditional search engines for products is getting smaller and smaller. This shows that the quantity of existing online products has already caused a great burden on consumers, and the cost for them to obtain satisfactory products through search is getting higher and higher. So people are more accustomed to decide whether to buy a certain product by looking at pictures. The shopping bags of our offline clothing store can also adopt this method, printing photos on the shopping bags of the clothing store, which is the same style as our store, to attract more people.
2. Use fonts to match the design to highlight the uniqueness of the shopping bags in your clothing store.
When writing articles, we will use various rhetoric techniques to make the article more beautiful, and the same applies to the customization of shopping bags in clothing stores. We have to design shopping bags in clothing stores according to the needs of our products. It is a good way to make a fuss about the combination of fonts. We can simulate the characteristics of our products with words through various rhetorical methods, so that our products are naturally unique.
The above are the three tips for designing our shopping bags. If you want to make a shopping bag for a clothing store, you can design it from three details: illustrations, photos, and text. After you think about it carefully, you will definitely design a fascinating shopping bag.